Swix Get Title Sponsorship Rights to Ski Classics from 2013

Norwegian sports brand Swix has announced that it is the new title sponsor of Ski Classics, unhealthy the long distance ski championship, which is now called Swix Ski Classics starting in 2013.

Swix Ski Classics consisting of six of the most prestigious ski events in the world: Jizerská Padesatká in Czech Republic, Marcialonga in Italy, König Ludwig Lauf in Germany, Vasaloppet in Sweden, Birkebeinerrennet in Norway and the Swix Ski Classics Final in Sweden (venue to be announces shortly), all 50 km or more and open for professional as well as amateur skiers.

The interest in long distance skiing is growing continuously and many of the races in Europe are fully booked just a few days after the registration begins. 

Swix Ski Classics is broadcasted on TV in several countries and many professional skiers have transferred from World Cup skiing to long distance races.

“The Swix Ski Classics is an impressive initiative from the key players in cross country skiing to build an exciting new platform for long distance cross country racing. This will grow the cross country skiing industry and we want to be a part of this,” said Ulf Bjerknes, CEO of Swix Sport Group.

“Swix is prestigious and traditional, but yet innovative and creative at the same time. This agreement will for sure develop Ski Classics and I can hardly wait to get started with this season’s first Swix Ski Classics race Jizerská Padesatká in the Czech Republic,” said David Nilsson, CEO of Ski Classics AB.