Swiss Super League to Get New Title Sponsor for Next Season

 

The Swiss Super League will start the 2012/13 season with a new title sponsor following a multi-year agreement with Raiffeisen (Switzerland) as naming partner and main sponsor.

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The new, dynamic Raiffeisen Super League logo was unveiled today at a press conference held at the swissporarena Lucerne.

 

Gabriele Burn, Board Member of the Raiffeisen Group, said: “Raiffeisen is actively engaged at various levels in Switzerland. This sponsorship helps us to fulfill our mission in a likeable, engaging way and to give the spectators of the games a unique experience. Our company is positioning itself for the long term in an emotional and inspiring environment.”

 

Claudius Schaefer, CEO of the Swiss Football League, added: “Football is the most popular sport in Switzerland and every season about two million fans support the ten clubs playing in the Super League. With the Raiffeisen Group, a strong Swiss brand has been secured, which fits this product perfectly due to its regional anchorage and the fact that it is already well known as a committed sponsor across the national sport landscape. On 14 July 2012 we will jointly start the first season of the Raiffeisen Super League – one target is to further strengthen our league and Swiss football both nationally and internationally.”

 

In addition to the naming rights and integration into the official logo of the Super League, the Raiffeisen Group gets an extensive ticket contingent from which customers and employees of the Banking Group will also benefit. The over 1.7 million Raiffeisen members will have the opportunity to buy tickets for the Sunday games at half price. With this approach, Raiffeisen is likely to further support the ongoing spectator boom of the highest Swiss league.

 

The Raiffeisen Group is a leading Swiss retail bank. As the third-largest bank in the Swiss banking sector it has 3.6 million clients, 1.7 million of whom are cooperative members and therefore co-owners of Raiffeisen bank.