Swiss Olympic signs Sunrise as one of its top-tier sponsors until 2020
February 5, 2018
Swiss Olympics has signed telecom company Sunrise as one of its top-tier sponsors until 2020.
The partnership will see Sunrise serve as a premium partner of the organisation and become the fourth company to join Swiss Olympic’s top-tier sponsors following deals with Toyota, the Japanese automotive brand, Ochsner Sport, the Swiss retail company, and soft drinks brand Rivella.
Roger Schnegg, director of Swiss Olympic, said: “We have found in Sunrise a strong partner who joins us at the highest level and is firmly committed to Swiss sport. In addition, this collaboration with Sunrise fits in perfectly with our sponsorship strategy, which relies on a small number of high-ranking partners.”
Christoph Timm, director of brand strategy and marketing communication at Sunrise, said: “We are convinced that Swiss Olympic fits perfectly with the Sunrise brand because we share the same Swiss values. With this commitment, we can express Sunrise’s position in favor of Swiss sports even more and bring it to life in the wider population.
We are delighted that the best athletes in Switzerland will be able to call and surf on the best network in Switzerland in the future. As The Unlimited Company, we also examine how we can lift potential career barriers, so that we are the top modern employer in the telecoms sector for top athletes.”
