Swimovate Watches Renew Sponsorship of Triathlon’s Challenge Henley

February 20, 2012

Swimovate Watches, check creators of the Poolmate Pro automatic lap counter watch for swimmers, have announced the company’s sponsorship of the annual Challenge Henley and Henley Half in the UK.

Launched last year in the English town of Henley-on-Thames by The Challenge Family, this year’s events will take place on 16 September 2012 and consists of a 3.8k swim, a 180k and a 42.4k run.

As reported by challengehenley.com, this is the second year in a row that Swimovate will sponsor the Henley Triathlon, “We are delighted to confirm that Swimovate will be the official Swim Sponsor at Challenge Henley and the Henley Half for a second year in 2012, following on from the successful partnership in the inaugural year.” Challengehenley.com also noted that the swim course will once again be known as the Swimovate Swim Course.

Swimovate Ltd is a UK company run by swimmers and triathletes whose main focus is to develop innovative training products for serious athletes. The company recently developed the Poolmate automatic lap counter watches for swimmers.

Swimovate CEO, Lisa Irlam, said: “Being a triathlete myself, I know how important a tool like the Poolmate Pro can be when training for big events. Whether you are planning on competing in the Challenge Henley Triathlon with professional status for a piece of the cash prizes, or are participating as an amateur, having the right tools can really change the way you compete.”

by Ismail Uddin