Swimming Canada & Chicken Farmers of Canada Hatch Sponsorship Deal

Swimming Canada has agreed a new sponsorship deal with Chicken Farmers of Canada that sees the organsiation names the official protein of swimming in Canada.

Chicken Farmers of Canada will also support initiatives to encourage young people to participate in swimming.

Four cartoon chicken mascots, known as ‘Pool Peeps’ have been created specifically for the sponsorship and a competition will allow children to name two of them.

This new deal cements the relationship between the two parties. The Chicken Farmers of Canada had bought poolside signage at the World Championship Trials held in Victoria in April.

Chris Wilson, the director of marketing and events at Swimming Canada, said: “By naming fresh Canadian chicken ‘the official protein of swimming in Canada,’ this partnership showcases a spirit of cooperation between two organisations that believe in promoting healthy lifestyles.”