Swatch to Continue as Title Sponsor of Freeride World Tour

Freeride World Tour have confirmed Swatch as its title partner for three more years from 2015 through to 2017. 

The Swiss watch manufacturer has been a partner of Freeride since the Xtreme Verbier event in 1997 and the new 3-year extension makes for a historic 20-year relationship with the sport. 

Freeride World Tour Europe Region General Manager Nicolas Hale-Woods said: “Pursuing Freeride World Tour’s development with Swatch as title sponsor is fabulous. A partner since the beginning, Swatch’s long-term commitment to the sport is a fantastic reward for the riders, organizers, partners and fans. Together, we’ll be celebrating the 20th anniversary of Xtreme Verbier in 2015, a great pride knowing the sport’s progression is only starting…”

Commenting on the agreement, Swatch Creative Director Carlo Giordanetti said: “We are very happy and proud to announce the renewal of our partnership with the Freeride World Tour. As title sponsor and partner we will continue working with the FWT organization to develop the format further and take this amazing event to the next level. Just as the riders are always pushing their limits, Swatch continues to surprise the world with unexpected styles, colors and dynamic products.”