Swansea 2014 IPC Athletics European Championships Unveils New Logo

August 22, 2013

The new logo for the 2014 IPC Athletics European Championships in Swansea was unveiled today to mark one year to go until the event.

The new Championship branding was revealed at an event held in the host city of Swansea to mark one year to go to the Championships. 

IPC CEO Xavier Gonzalez said: “We are delighted that another major international athletics competition will be hosted in Great Britain, and particularly in Wales. Swansea 2014 cements and continues the legacy of a fantastic London 2012 Paralympic Games, and spreads that legacy further into the British Isles. 

“We can be sure that in one year’s time, Europe’s best athletes will arrive in this fantastic city looking to put in strong performances on their road to Rio 2016.” 

To mark the unveiling of the Swansea 2014 logo, the IPC launched the event website, where people can keep up with news over the next 12 months. 

Speaking about the concept behind the distinctly Welsh design Chris Fox of Goldfox – the creative agency behind the brand – said: “The mark represents everyone, by representing no one. That is to say, it intentionally doesn’t visually represent any people. 

“Instead, we felt the best way to unite all athletes and supporters from all impairment groups and all walks of life, was to speak to them through emotions and values. The mark calls upon the Welsh dragon to embody the pride, power, and tenacity required to compete at the highest echelon of competitive sport. It is a mark that welcomes athletes, spectators and businesses alike to Wales, Swansea and the Championships, and asks that they come away from their engagement with a bit of the dragon’s spirit in them; empowered, proud and ready to take on the world all over again.” 

Paul Thorburn, Chair of Swansea 2014, said: “With one year to go to the exciting start of the 2014 IPC Championships I am thrilled that Swansea 2014 will be recognised across far and wide with this groundbreaking branding.”

Next year’s event will run from August 18-2013 at Swansea University.