SVT Secure Champions Hockey League Rights in Sweden

By iSportconnect | February 27, 2014

Swedish broadcaster Sveriges Television (SVT) has secured the rights to broadcast coverage of all games involving domestic clubs in the Champions Hockey League.

The agreement covers 2014/15 to 2016/17, accompanying the new league through its launch and initial three seasons. In addition, SVT will handle media production for all games taking place in Sweden.

As part of its host broadcast role, SVT will cover all games on Swedish territory

Per Yng, Head of Sport at SVT, commented: “The Champions Hockey League is appealing and promising content for our programming plan and we are convinced the new competition will engage domestic audiences.

Ice hockey is one of the leading winter sports in Sweden and it is exciting that SVT can contribute to the rise of a new and fascinating competition.”

The deal was completed by Infront Sport & Media, the commercial partner of the Champions Hockey League.

Bruno Marty, Infront’s Executive Director Winter Sports, said: “The outreach of the Champions Hockey League is intensifying. The agreement with SVT ensures significant free TV exposure in another crucial ice hockey market and comprehensive coverage in one of the new competition’s host countries.

“With its top-class ice hockey production experience, SVT will contribute strongly to catch viewer attention and boost fan fascination for the Champions Hockey League all over Europe.”