Sussex Cricket Secures 4Sight Data Partnership

Sussex County Cricket Club have hired 4Sight Sport & Leisure as their official Customer Relationship Management (CRM) & Data Agency partner to support their customer engagement strategy.

4Sight will manage the various Sussex Cricket data flows into the central Data Warehouse and CRM system providing that all important single customer view. They will also provide a range of data analysis, allergist customer segmentation and insight led campaign management services focused on all relevant communication channels.

4Sight will work closely with Sussex CCC’s digital agency partner, health Pleece & Co, cheap to specifically focus to improve the overall digital experience for all fans and customers.

Zac Toumazi, Chief Executive of Sussex Cricket commented, “Improving our understanding of fans and customers is a crucial part of our strategy to deliver world class fan engagement strategies. This involves a combination of data management, targeted communications and a continued focus on an improved customer experience. We are excited to be moving forward in these areas using 4Sight’s unique combination of systems and services alongside Pleece & Co’s digital expertise.”

Garry Adamson, Managing Director at 4Sight Sport & Leisure, added, “Data driven fan engagement strategies are now seen as a crucial method for sports rights holders to achieve their commercial aims. Sussex CCC is leading the way in this area and has a fantastic reputation as a fan friendly venue. We are delighted to assist a top first-class county like Sussex with their forward thinking plans in this area.”