Surrey CCC Appoint Braben to Launch PR Campaign

Surrey County Cricket Club have signed Braben, a specialist PR consultancy, to drive ticket sales for the 2011 season at the newly named Kia Oval. The company will be charged with delivering an online and offline campaign in an attempt to boost sales and attendances.

Among Braben’s responsibilities will be to manage PR activity for the club’s social media channels, including Facebook, to promote the sides Friends Provident t20 tournament fixtures as well as the international matches due to take place at the ground.

Seven of Surrey’s eight Friends Provident t20 home matches this year will be played at The Kia Oval, starting 2nd June 2011. In addition, The Kia Oval will host three international fixtures this summer, including the final Test Match in England by Indian batting legend, Sachin Tendulkar.

Among those expected to feature in the new PR campaign are England’s victorious Ashes stars Kevin Pietersen and Chris Tremlett, alongside other Surrey players such as Mark Ramprakash, and the youngest captain in County Cricket, Rory Hamilton-Brown.