SuperTennis to broadcast US Open in Italy
March 22, 2023
Sportcast, the FITP (Italian Tennis and Padel Federation) group company that manages the SuperTennis TV channel, announces that it has reached an agreement with the United States Tennis Association to acquire all the media rights of the US Open in Italy on an exclusive basis.
Secured by IMG, the multi-year agreement starting from 2023 will allow Italian tennis fans to watch America’s Grand Slam® tournament from start to finish live on free to air for the first time.
SuperTennis will broadcast the US Open’s best daily match ups both live and delayed, alongside coverage on the SuperTenniX digital platform which will give FITP members and their subscribers the opportunity to stream all matches across the tournament.
Angelo Binaghi, president of FITP states that “the Italian Tennis and Padel Federation continues its development policy through the promotion of great tennis in our country, and with the founding of the SuperTennis channel 15 years ago, we saw the sport of tennis brought back to our dedicated audience. Alongside providing extensive coverage of Wimbledon, we are now proud to make another Tennis Grand Slam® tournament available to all Italian tennis fans. The US Open is a tournament that has recently provided some incredible stories, including the historic 2015 US Open final won by Flavia Pennetta over Roberta Vinci. The level of access that SuperTennis can provide to its viewers will only contribute to the further promotion of tennis and the increased support of our national tennis players.
Kirsten Corio, Chief Commercial Officer, USTA said: “SuperTennis has proven to be a trusted home for the sport in Italy. With a number of Italian players at the forefront of this rising generation of talent, it’s an exciting time to begin this new partnership and we look forward to working together with SuperTennis to continue growing the audience for the US Open.”