SuperSport to Broadcast MMA’s EFC Africa
By Community | June 10, 2013
The partnership comes off the back of the unparalleled growth of EFC AFRICA since its inception in 2009, medicine and the subsequent mass interest in the sport of MMA.
“This agreement has been long in the making,” says Happy Ntshingila, Chief Executive of SuperSport. “EFC AFRICA has quickly established itself as a world class sporting organisation, all the while singlehandedly pioneering the sport of MMA on the continent. Our partnership with EFC AFRICA represents our cognisance of what is widely considered the fastest growing sport in the world.”
The new partnership will see hours of dedicated EFC AFRICA programming per day on SuperSport, as well as a guaranteed 10 live primetime events per year.
“This is the perfect partnership for us and our fans, and one which the fans have been wanting for a long time,” added EFC AFRICA president Cairo Howarth. “We are now able to offer EFC AFRICA fans a new level of sports broadcasting, as well as reach an entirely new fan base through Africa’s biggest sports network.”