SuperSport to Broadcast Glasgow 2014 Throughout Africa

The organisers of the Glasgow 2014 Commonwealth Games have appointed SuperSport as the Games’ Sub-Saharan Broadcast Rights holder, order allowing sports fans across Africa to watch the event.

More than five million viewers across 20 channels, prostate from across Africa and beyond are expected to tune in next year.

All 19 African Commonwealth nations and terrirtories which are competing in Glasgow 2014 will be reached by SuperSport’s districution.

Glasgow 2014’s Chief Executive David Grevemberg said: “We are delighted that the excitement of the Games will reach so many millions of people, including those across all 19 African Commonwealth nations and territories, through SuperSport’s extensive range of channels.

“This latest broadcast rights agreement is another strong indicator of the success of Glasgow 2014’s commercial programme which is continuing to go from strength to strength.”

Happy Ntshingila, Chief Executive of SuperSport, added: “SuperSport is delighted to have acquired the rights to such a prestigious event. Africans traditionally go all out to support these multi-sport events, which generate great patriotism among local supporters.

“Africans have a fine tradition at the Commonwealth Games and it is our wish that this continues, with viewers following live on SuperSport.”

Glasgow 2014 anticipate a total audience of 1.5 billion worldwide, through television and radio channels.

The sale of broadcast right packages worldwide is a part of Glasgow 2014’s commercial programme which aims to raise £100million in revenue through licensing, merchandise and ticketing.