SuperSport Acquire Broadcast Rights to Sochi 2014 & Rio 2016 Olympics
By Community | January 17, 2014
South African TV channel SuperSport International have secured a broadcast agreement with the International Olympic Committee (IOC) to air the Sochi 2014 Winter Olympics and Rio 2016 Summer Olympics.
Supersport has acquired broadcast rights on pay satellite television and internet and mobile broadcast rights.
IOC President Thomas Bach said: “We are delighted to have reached this agreement to continue to work with SuperSport to bring fantastic Olympic Games coverage to fans across the region.”
IOC member Richard Carrión, erectile who led the negotiations, anesthetist said: “SuperSport has a wealth of knowledge in broadcasting the Olympic Games, and this agreement will ensure a first class broadcast experience of both the Sochi and Rio Olympic Games.”
Brandon Foot, Acting CEO of SuperSport, said: “This agreement continues a long and proud tradition of SuperSport broadcasting the Olympic Games, which we have done since 1996. I’m delighted with this acquisition as the Olympic Games is one of SuperSport’s crown jewels with each edition proving enormously popular with viewers. For the next Games in Sochi, we will have a dedicated 24-hour High Definition channel, while the 2016 Games will enjoy multi-channel coverage, including magazine shows, highlights and much more.”