Super League And Betfred Announce Their ‘Biggest Commercial Deal’

Super League and Betfred have extended their partnership with their “biggest commercial deal” in the history of the rugby league competition.

Betfred is set to make a multi-million-pound investment until the end of the 2021 season. As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.

Robert Elstone, Chief Executive Super League, said: “We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport. To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic.”

Rhodri Jones, Chief Commercial Officer Super League said: “This is a historic and ground-breaking deal for the sport and shows a huge commitment from Fred, his senior management team, and all his staff who are so passionate about Super League. It is a significant increase on previous sponsorships and reflects the growing popularity and value of the Super League brand.”

Fred Done, the Boss of Betfred,said: “The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us. Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league.”