Super Bowl Overnight Ratings Slip

February 6, 2017

 The Super Bowl on Monday night turned into a thriller – the first Super Bowl ever to go into an overtime period – but New England’s 34-28 victory over Atlanta actually achieved slightly lower overnight ratings that the listless 2016 game between Carolina and Green Bay, according to the initial results from Nielsen. It may be that Atlanta’s big 28-9 lead going into the final quarter resulted in lost viewers.

Broadcaster Fox scored an overnight rating in the 56 metered metro markets of 48.8, down from a 49.0 overnight last year for CBS and 49.7 the year before for NBC.

Fox said the 2017 game gave the network its best metered market rating ever.

The final audience tally is still to be announced, but the game will presumably fall short of the 111.9 million viewers for the 2016 edition. The 2015 Super Bowl between New England and Seattle pulled the biggest audience in US television history with 114.4 million viewers.