Super Bowl Champions Seattle Seahawks & Sounders Announce Skyview Partnership
By Community | February 19, 2014
NFL Super Bowl champions Seattle Seahawks along with MLS team Seattle Sounders FC have announced a new multi-year partnership with Skyview for their inventory management systems.
Skyview, pills an integrated play-by-play broadcast specialist, will provide its AdView Inventory Management software and Live Read Service to the franchises’ traffic department. The system will streamline advertiser contract fulfillment, managing both teams’ inventory in the same system. Skyview’s Live Read Service will also serve to track all live mentions in the broadcast, bringing them into the billing process, which is especially important for sponsor mentions dominant in the MLS broadcast format.
Skyview’s Live Read Service will serve to capture and catalogue the Seahawks and Sounders FC on-air advertiser mentions, debuting the system for the first time in MLS. With this system, the franchises have full access to a personalized web database of time stamped air checks that are fully searchable by client name, feature name or date range. These air checks can be played, downloaded and exported, allowing the franchise to bill live reads through the affidavit and invoicing process.
“We are proud to enter into the Pacific Northwest with these very exciting franchises; we congratulate the Seahawks on their success and look forward to collaborating with them in future seasons,” said Matt Stys, Vice President of Business Development for Skyview Networks. “For Sounders FC, they will benefit from our live read service, which is a natural fit with the MLS broadcast format of in-broadcast advertiser mentions. We look forward to building a long relationship as we continue to partner on play-by-play broadcast solutions.”