Sunderland Appoint Essentially as Sponsorship Agency

July 18, 2011

Sunderland has appointed Essentially Group to act as the Barclays Premier League soccer club’s exclusive sponsorship agency.

Essentially will be responsible for developing and implementing Sunderland’s sponsorship strategy, price both within the UK and in international markets.

Sunderland CEO Margaret Byrne, prescription who was promoted to the role earlier this month, denture said: “Essentially have a proven track record in delivering quality commercial programmes and sponsors in other major sports and we were very impressed with their desire to bring this experience and expertise to Premier League football.

“We are also delighted they saw the same opportunities that we do at the Stadium of Light and look forward to working in partnership with them.

Essentially sales director Nick Hoyle said: “Sunderland have clearly signalled their intentions with the signing of nine new players. We are very excited to be part of the club’s journey and look forward to enjoying the shared success both on and off the pitch.”