Sunderland AFC Renews Betting Partnership With Coral

By Shantanu Srivastav | August 13, 2018

English League One club Sunderland AFC has extended its partnership with UK bookmaker Coral for two years.

Under the terms, Coral will provide Sunderland with match-day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons.

Tony Davison, Sunderland AFC’s Managing Director, a former Commercial Director of iSportconnect, said: “It is great to see a leading brand such as Coral showing their support for the club as we embark on the start of a new journey. We are looking forward to continuing to work with Coral, in what has already been a fruitful partnership for both parties.”

Sunderland fans will receive exclusive Coral offers and promotions throughout the season, including training ground visits. Sunderland supporters will also be able to claim their winnings from in-stadium match day bets in any Coral betting shop across the UK.

Coral will also receive presence on the club’s website and social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities.

Simon Clare, Coral’s PR director, said: “We are thrilled to be continuing our UK partnership with Sunderland AFC. We would like to wish everyone connected to the club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead.”