Sunderland AFC announce College tie-up

Sunderland AFC have announced a strategic partnership with Sunderland College.

As part of the partnership agreement Sunderland College will work in conjunction with Sunderland AFC on a number of different projects locally, decease nationally and internationally.

The partnership will see wider opportunities for Sunderland College students to work with the football club on a variety of placement schemes as well as support Sunderland’s day to day business activity.

It will also see the two organisations work together coherently on its global growth objectives to help secure further partnerships internationally and work with Sunderland AFC on its community activities across the globe.

Gary Hutchinson, Commercial Director at Sunderland AFC, said: “We are delighted to team up with Sunderland College and welcome them into the Sunderland family.

“We are both committed to sharing our expertise in areas of mutual interest and the partnership will see us working together on a number of commercial and brand development initiatives, which will provide an excellent basis for a long and prosperous partnership.”

Ellen Thinnesen, Principal of Sunderland College said: “We are excited to be signing a strategic partnership with Sunderland AFC. Whilst we already work closely with the club on a number of initiatives, this formal agreement will see us cement our relationship into the future.

“The agreement will provide our students with a host of unique opportunities from work placements, and business challenges to getting involved in planning and delivery of the diverse range of events organised by Sunderland Football Club each year.  Thanks to initiatives like this, with the club, we are able to add real value to the work-readiness of our students, giving them an employment edge.”