STIHL to Sponsor Mercedes-Benz Team in DTM

STIHL has reaffirmed its commitment to the DTM by signing up as a car sponsor with Mercedes-Benz.

Commencing with the season opener at Hockenheim on 5th May, the logo of the world’s best-selling chainsaw will be displayed prominently on the orange and white corporate livery of the STIHL Mercedes AMG C-Coupé. 

STIHL already has a track record in the world’s most popular touring car series, having been the official co-sponsor of the Mercedes AMG DTM team since 2009. But the company is also involved on the practical side, with its battery-powered BGA 85 blowers being used to cool the high-performance Mercedes-Benz DTM engines during qualifying and before the race. 

Wolfgang Schattling, DTM Management and Motorsport Communication, said: “I am delighted that we have been able to raise our longstanding cooperation with STIHL to a new level this season and that we now have them as our latest vehicle sponsor. Since the company was founded 85 years ago, it has been renowned for its revolutionary technology and innovative ideas. The name STIHL has become synonymous with cutting-edge technology and market leadership. This premium brand also stands for quality and service, values that align perfectly with those of the premium car manufacturer Mercedes-Benz.” 

Jürgen Fitting, Head of Marketing Communication at STIHL, added: “The outstanding engineering that goes into the Mercedes AMG racing car and the fact that Robert Wickens personifies the Canadian outdoorsman very much reflects our brand values, namely uncompromising professional quality. Both car and driver are perfect brand ambassadors for STIHL.”