STIHL announced as new official sponsor of LaLiga

LaLiga has announced a new partnership with STIHL, the market leader in forestry, agricultural and gardening machinery, seeing them become an official sponsor.

“LaLiga joins forces with an international market leader and does so during what is a very symbolic week, the week of ‘El Clasico’, the most watched sporting event in the world. It also does so at a key moment, midway through LaLiga’s international expansion process,” said iSportconnect member Adolfo Bara, LaLiga’s managing director of sales, marketing and sponsorship.

He also highlighted that, as part of LaLiga’s global expansion, they had recently opened offices in Nigeria and India and would continue their work on several international projects. “We are assisted in our work to export our brand of football to other countries by our LaLiga ambassadors who are here today,” he concluded at the partnership unveiling event.

“For a company like ours that has been in Spain for 30 years, it’s a huge satisfaction to be part of the best league in the world. We’re a market leader and have to partner the very best,” said said Bernhard Iber, STIHL’s managing director for Spain. “Here at STIHL, we support sport and the values that it represents, such as teamwork, excellence, hard work and leadership. In that sense, there is no better partner than Spanish football to continue that path.”