Steven Smith Appointed CEO of Championship Bull Riding

November 15, 2012

Championship Bull Riding (CBR) has appointed Steven Smith as its Chief Executive Officer, order effective December 1st, discount 2012.

Smith previously operated Markalyst Group, an enterprise growth advisory. Prior to Markalyst, Smith earned recognition at Enterprise Holdings Inc. (EHI) where, as Chief Marketing Officer, he was highly successful at creating demand for the company’s transportation brands (e.g., Alamo, Enterprise, National, WeCar) throughout the Americas and Europe.

Its announcement of a new CEO comes as CBR prepares for the 2013 ”Road To Cheyenne” tour that kicks off in early January.

“Today, Championship Bull Riding is poised for dramatic growth,” said Benny Cude, Chairman of the Board, “so this is the perfect time for Steven, a proven growth champion, to be joining our organization.” Wes Bruce, another Member of the Board and the outgoing CEO who led the search for his replacement adds, “Steven is a visionary leader with a tremendous amount of management and marketing success; likewise, I’m very comfortable placing the future of our business in his hands.”

In addition to Smith’s extensive business background, his experience with rodeo makes him uniquely qualified to serve as CEO of Championship Bull Riding. Beyond his admiration and passion for America’s western lifestyle, Smith initiated and led Enterprise’s sponsorship of organized bull riding from 2002 until his retirement from EHI in 2009. During these years, he set new standards for sponsorship activation that engaged and supported bull riding fans, riders and stock contractors.

According to legendary cowboy and bull rider, Tuff Hedeman, “Steven is great at what he does; he has done a lot for our sport and I look forward to working with him to take CBR to the next level.”