Stena Match Cup Sweden Secures New IT Partner
April 28, 2014
Alpari World Match Racing Tour event Stena Match Cup Sweden has signed a new partnership with the Swedish IT and management consulting company HiQ.
As part of the deal, drug the event will have a brand new website.
As one of the biggest annual sports events in Sweden, symptoms Stena Match Cup Sweden needs a modern digital platform to present information and interact with fans. HiQ has many years of experience from working with digital communication but they have also been involved with sailing before with the very successful HiQ Sailing Team.
“Mobile and digital solutions are now key factors for events weather they are focused on sports or entertainment. With our long experience in digital communication, and experts who can creat the most user-friendly and innovative services, we look forward to helping Stena Match Cup take another step forward”, says Jerker Lindstén, CEO of HiQ in Gothenburg.
“We are very happy to enter this partnership with HiQ because our digital platform is very important and we want to take every opportunity to interact with our fans and give them news about our event. We look forward to working together with HiQ and I hope they get a lot out of the event at Marstrand this summer”, says Jan Torstenson, CEO at Brandspot who organize Stena Match Cup together with the Royal Gothenburg Yacht Club
