Star India Replaces Sahara as Official Team Sponsor of Indian Cricket

Star India Pvt. Ltd. has secured major sponsorship rights for the Indian cricket team starting from January 2014 to March 2017.

Star bagged the rights for the period for Rs. 1.92 crore ($315,000) per game, which is 40 per cent less than what it was in the previous deal with Sahara India.

In the previous deal, Sahara used to pay Rs. 3.34 crore (£548,000) per match. 

Only Star and Sahara submitted bids, though seven companies had bought the tender document.

Rights include the right to be called the “Official Team Sponsor,” and to display a commercial logo on the team clothing of the Men’s Cricket Team, the U-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team,” the BCCI press release said.

“The tender document, which was available from 11th November 2013, was picked up by 7 prospective bidders. Bids were accepted until 3:00 pm on 9th December 2013, at which time the bids were opened and evaluated. Two bidders – Star India Pvt Ltd and Sahara India Financial Corporation – were in the fray. Sahara’s bid was found to be ineligible.”

“Star is the Title Sponsor for BCCI international and domestic matches for the period October 2013 to 31st March 2014, as well as the Holder of the Broadcast, Internet and Mobile Rights of cricket in India, for the period July 2012 – March 2018. Star has a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them,” Sanjay Patel, Hony. Secretary, BCCI, said.

“Star is delighted to become the Official Sponsor of the Indian cricket team. It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general,” Uday Shankar, CEO, Star India, said.”

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