Star India Bags Indian Cricket Rights For $944 million
April 6, 2018
Star India continues to dominate television and digital rights in cricket by retaining worldwide rights to Indian cricket for INR 6138 crore (USD 944 million) until 2023.
In a first e-auction, Star India beat their rival Sony Pictures Network India which listed INR 6118.59 cr as its final bid.
As part of the win, Star India will telecast 102 men’s international matches over the next five-year period, compared to 96 in the previous six-year cycle from 2012 to 2018. The 102 matches will be split across the home seasons as follows: 18 in 2018-19, 26 in 2019-20, 14 in 2020-21, 23 in 2021-22 and 21 in 2022-23.The rights will also include men’s domestic matches as well as the India women’s international matches.
Star India now boasts of now two most valuable broadcast rights in cricket i.e. Indian Premier League (IPL) rights for INR 16,347.5 crore (US$ 2.55 billion) in September 2017 for the period 2018-22.
Star has already paid USD 1.9 billion for the broadcast rights for ICC tournaments between 2015 to 2023.
Meanwhile, Star India increased its bid by of 59% when compared with their previous rights.
