Standard Life Expands Partnership with British Wheelchair Basketball

February 13, 2012

British Wheelchair Basketball (BWB) has inked a deal which sees Standard Life become their official sponsor for both the men’s and women’s teams as well as their home games. 

The deal lasts until the end of 2013, extending the partnership with Standard Life who have sponsored BWB since 2009.

Graeme McEwan, Standard Life’s group director of communications said: “This is an exciting new partnership for us with British Wheelchair Basketball – it is a progressive and dynamic organisation and very much aligned to what our brand represents.

“Wheelchair basketball is an incredible spectator sport and its athletes have inspirational stories of personal commitment, drive and dedication.

“With our support, we hope they will feel even more confident about achieving their goals in 2012 and beyond.”

Malcolm Tarkenter, the chairman of BWB, said: “We are delighted to agree a partnership with Standard Life as we enter our final preparations for the Paralympic Games in London this year.

“Our partnership will greatly enhance the experience and preparations of both the GB men’s and women’s teams at this exciting time as well as providing the opportunity to promote wheelchair basketball to a far wider audience.

“The GB teams are looking sharp for 2012 and with the added support from Standard Life we hope to realise our dreams and the aspirations of the nation.”

by Ismail Uddin