Stade de France Recognise Importance of Fan Experience With CommScope Deal, Says Exponential-E’s Barry Daniels

Stade de France, the French national sports stadium, has signed a new partnership with CommScope to become the official supplier for its telecommunications and IT networks for the stadium.

The deal is designed for the stadium to make upgrades to its communications network infrastructure.

The American telecommunications company will provide the necessary flexibility and bandwidth to meet fan expectations and support stadium operations.

“The experience of our visitors is very important to us,” said Karim Benslimane, IT research & development manager, Stade de France.

“We want to provide the best atmosphere for the two million visitors that we welcome each year. After much research and visiting other venues, we were very impressed with the capabilities and experience of CommScope in working with large stadiums like ours.”

Speaking exclusively to iSportconnect, Barry Daniels, Strategic Alliances at Exponential-E, a leading British provider of ethernet, private cloud and ICT services, believes having the right connectivity provider is crucial for modern day stadia in order to compete.

“It is key that you have a stable solid provider that can shift your data the fastest lowest latency possible speed,” he said.

“When you consider the ticketing systems, in screen entertainment, your CCTV and the WiFi which connects the fan to the infrastructure in the stadium, if you don’t have the right connectivity provider to be able to provide all that information and give you outside feeds in, then you are dead in the water.”

Daniels feels that the Stade de France are taking fan experiences into account with this new deal and fulfilling the expectations of modern day fans due to the increased use of social networks at stadiums. 

“What the Stade de France are going to the routes of, is to really give the fan experience a boost and the only way you do that is to offer what the modern fan wants and needs,” he added.

“We all have our own devices these days which we bring into stadiums, generally they don’t work, the fans get a poor experience, these days its about social sharing of information.

“It is important that the connectivity is there to get out and reach and bring in content as well and be able to offer content to a wider audience, you can only do that with a strong connectivity provider.”

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