Sponsorship sportsbiz Stack Sports UEFA

Stack Sports’ Cameron O’Riordan On UEFA Foundation Partnership, GameDay Auction Platform And Brand Expansion

By Taruka Srivastav | October 5, 2020

UEFA Foundation recently joined forces with Stack Sports to help children in accordance with the United Nations Convention on the Rights of the Child. iSPORTCONNECT spoke with Cam O’Riordan, Director of Sales & Marketing for Stack Sports to know more about the partnership.

What is the strategy behind the partnership with UEFA Foundation?

The charter and purpose of the UEFA Foundation is helping children and developing programs to assist children’s participation is a key one. Stack Sports helps transform and assist the participation in youth sport across the globe. Our fundraising GameDay Auction platform allows organisations whether they be sporting organisations, professional clubs or teams and charities and foundations to engage with their fans, participants whilst raising funds by auctioning off limited edition items such as match worn and signed player shirts and other money can’t buy experiences. Our UEFA Foundation Auction platform will have some of these limited edition items from Champions League and Europa League matches.

What are the solutions that Stack Sports currently offers to sporting organisations?

We have four key pillars of our business. Our suite of GameDay products allows organisations of all sizes from National Governing Bodies, Professional Teams/Clubs, Grassroots Sporting organisations, Event Providers and Charities and Foundations to use our suite of products to assist them, our key products include:
-Membership Platform
-Event Management Platform
-Competition/Tournament Management Platform
-Websites & e-Commerce offerings (including our Fundraising Auction Platform).

Which are the other partners you work with?

One of our longer term partners in the UK are The Rugby Football League where we provide our Membership & Competition Solution to the entire sport and Run for All a charity organisation that holds fun run and walking events along with GB Snowsports who provide our membership and event management offering to, More recently we announced a partnership with World Bowling where we will assist them in digitising their event management and membership operations.

Within the UK and Europe we also work alongside Basketball England, Basketball Ireland (who joined us earlier this year) along with the Chelsea Football Club Foundation, Newcastle Falcons, Castleford Tigers Foundation. In our APAC region we are proud to partner with Basketball Australia, Basketball NZ, Football Federation Australia, Archery Australia, Athletics NZ, Hong Kong Rugby Union, many other professional A-League & NRL Teams, + 17 of the 18 professional AFL teams who we provide our eCommerce online shop and online auction (fundraising) to.

What is your organisation’s marketing/expansion strategy?

A key part of our expansion is focusing on the EMEA region. This year alone we have been chosen to partner with the likes of Basketball Ireland, UEFA Foundation and World Bowling providing our best of breed solutions. Having a broad product range and offering is great for the region as we can work alongside all types of organisations. We have supported this expansion by increasing our staff in the region including our most recent addition only last week a new member of our customer success team supporting our EMEA based customers.

How challenging has the pandemic been for your business? How are you tackling it?

Like all businesses the time has been tough for the industry with a lot of people out of work or working reduced hours. We are looking at ways we can assist our customers and the sector in general. We have run a number of online education sessions and digital conferences and moved towards creating our own online learning academy to educate administrators who are using our platforms, this allows them to complete the relevant courses in their own time and at their own pace. We have certainly seen a huge uptake of our fundraising platform (GameDay Auctions) which is assisting organisations raising much needed funds in a challenging time for everyone.

Sponsorship sportsbiz Stack Sports UEFA