St Louis Rams Strike Delta Deal

December 10, 2010

American National Football League (NFL) side, the St Louis Rams has a new official airline after Delta Air Lines signed a two-year deal to replace American Airline.

The deal between the previous partner, American Airlines has not been renewed after 20 routes between Lambert – St Louis International Airport were cut from their operations.

Delta will now be responsible for transporting the Rams players and staff to all away games in the NFL calendar. In return the airline will receive signage during the Rams home games as well as in the matchday programme and on the teams official website.

Bob Reif, the Rams’ executive vice president of sales and marketing stated, “We appreciate Delta’s commitment and growing presence in the St Louis market and look forward to a long partnership”.

Senior vice president and chief financial officer at Delta, Hank Halter added: “This partnership demonstrates Delta’s ongoing commitment to St Louis as we continue to invest in the market with new service and enhanced facilities for our customers.”