St. Louis Rams Announce Stadium Naming Rights Boost

By iSportconnect | March 16, 2012

The St. Louis Rams, of the National Football League (NFL), have agreed an enhanced extension to its stadium naming rights deal with Edward Jones.

The new 11-year deal will take effect from April 2014 and will run through to March 2025. The new contract will pay the Rams US$42.3 million over the 11-year term, which represents a rise of over $1 million a year over the current 12-year agreement, which is worth $32.7 million.

“The naming-rights agreement with the Rams is good for our clients and for our firm because it helps extend recognition of Edward Jones nationally and internationally,” said Edward Jones managing partner Jim Weddle. “That helps us continue to grow to serve greater numbers of people who need the quality investment advice and service we provide. It also is good for the community because it provides stability for the home of a quality NFL franchise.”

Completed in 1995, the $280 million stadium was called the Trans World Dome until 2001 when TWA was purchased out of bankruptcy by American Airlines. The facility was briefly called the Dome at America’s Center before Edward Jones and the Rams reached the original naming rights agreement in 2002.

“We have enjoyed a tremendous partnership with St. Louis-based Edward Jones and look forward to continuing to deliver strong brand exposure as we return winning football to the Edward Jones Dome,” added Kevin Demoff, executive vice-president of football operations and chief operating officer for the St. Louis Rams. “In addition to the naming rights, we will continue to collaborate with Edward Jones on civic and charitable efforts important to our community.”