St. Jude Classic Reappoints FedEx as Title Sponsor

Global  logistics firm FedEx is making a return to the PGA Tour as title sponsor of the 2011 St. Jude Classic in Memphis. The deal sees a multi-year sponsorship of the event scheduled in June of next year making it the FedEx St. Jude Classic.

“We continue to focus on a multi-year commitment to assure the tournament’s future success in Memphis,” PGA Tour Commissioner Tim Finchem said in a statement.

The company which is based in Memphis, previously had a long-running spell as the events title sponsor until 2006 in a deal which lasted 21 years.

A federal fraud investigation of Stanford Financial Group, which had served as the title sponsor following FedEx’s departure, saw the reference to Stanford dropped in 2009.

Smith & Nephew, a global medical technology company, stepped in this year as a presenting sponsor for the PGA Tour’s third-longest running event, dating back to 1958. However, FedEx has now revived its links with the event joining the FedExCup, which is given every year to the PGA Tour’s champion.