St. Helens Sign Kit Deal with O’Neills

By Community | October 22, 2014

First Utility Super League champions St. Helens have signed a significant partnership with sports apparel manufacturer O’Neills Sportswear.

The team have agreed a three-year deal to supply professional kit, trainingwear and leisurewear to the club.

The partnership will see all playing and backroom staff wearing O’Neills Sportswear branded clothing and professional kit as well as a large range of retail wear made available for the club’s supporters.

As official kit supplier O’Neills, whose motto is ‘The Choice of Champions’, will also refit the Saints Superstore at Langtree Park.

Dave Hutchinson, Head of Sales and Marketing at Saints, said: “We are delighted to have entered into an agreement which such a forward thinking and customer focused company.

“O’Neills are already well established in Rugby League and will offer flexibility and innovation to our retail offering.

“Merchandising at a club level needs to be able to offer a variety of different products and promotions to our fans at different times during the season.

“We are confident that our new partnership with O’Neills will keep the club superstore and online store full of new ranges that our fans will enjoy throughout the year.

“We have some exciting plans for our partnership which we will be announcing in the coming weeks.”

Neil Williams at O’Neills Sportswear said: “We are very excited to be partnering with St.Helens R.F.C., the current Super League Champions, for the next three years and we hope the supporters are looking forward to seeing the new range.

“This is a landmark agreement for O’Neills Sportswear who has a long heritage of supplying quality kit throughout the world and, as a brand passionate about what we do; it makes perfect sense to affiliate ourselves with a Club like St.Helens R.F.C. that has an equally passionate and committed following throughout the world.

“This partnership gives us an opportunity to demonstrate our strong commitment to rugby and we very much look forward to working with St Helens going forward.”