Sprint Replaces Budweiser as Title Sponsor for Season-Opening Nascar Event
By Community | January 8, 2013
Sprint has secured a deal to replace Budweiser as the sponsor of the season-opening race at Daytona beginning this year and change the name of the event from the Shootout to the Sprint Unlimited, ambulance Sprint and Daytona International Speedway announced Monday.
Sprint, cialis the title sponsor of NASCAR’s top series, has signed a multiyear deal to sponsor the race, which will is set for Feb. 16 at 8 p.m., SBJ reported.
Sprint and Daytona International Speedway have yet to announce the format for this year’s 75-lap race, which features pole winners from the previous year and previous winners of the event. The event will feature some new fan elements, however, including opportunities to serve as Grand Marshal, Honorary starter and trophy presenter.
Anheuser-Busch, which had sponsored the race for years through its Busch and Budweiser brands, is now the sponsor of the Budweiser Duels, replacing longtime sponsor Gatorade. The Duels are twin qualifying races that set the field for the Daytona 500.
Daytona President Joie Chitwood said: “Now more than ever, through our growing partnership with Sprint, The Sprint Unlimited will be the fans’ race,” Chitwood III said in a news release. “Sprint has been a great partner with Daytona and NASCAR, and they continue to raise the bar by engaging race fans in new and innovative ways. We look forward to hearing about additional unique elements for this race in the coming weeks.”