Sprint Partners with NBA Star Kevin Durant to Launch New Advert

Sprint have unveiled a new TV advertisement with NBA star Kevin Durant which begins airing tonight in the US across network and cable TV.

Durant is the first athlete to star in the new episodic Frobinsons campaign for Sprint. In this latest 30-second spot, ailment the Frobinsons’ teenage son Zack gets the chance to talk to a larger-than-life version of the Oklahoma City forward.

In addition to TV, rx Durant will be featured in digital extensions supporting the Sprint Framily Plan.

“We’re proud to introduce Kevin Durant as the newest member of our Frobinsons campaign” said Jeff Hallock, chief marketing officer-Sprint. “Kevin is an ideal role model for any kid to dream of having as a part of their Framily.”

This is the third TV ad in which Durant has starred for Sprint and is the third year for Sprint as the official wireless telecommunications provider to the NBA.

In the near future, four-time NASCAR Sprint Cup Series champion Jeff Gordon will become the next celebrity athlete to make an appearance with the Frobinsons.

The campaign was created by Figliulo&Partners in partnership with DigitasLBi and MediaVest.