Sprint Activate CONCACAF Gold Cup Sponsorship

Sprint have kicked-off of its CONCACAF Gold Cup sponsorship.

The summer sponsorship includes the unveiling of an official Fancaster who will rally Gold Cup fans around the country via traditional media, grassroots and social outreach. This marks the 4th time since 2007 that Sprint has been the official wireless sponsor of the Gold Cup tournament.

“Sprint is dedicated to celebrating our customers’ passion points and is proud to champion the spirit of soccer with our continued Gold Cup sponsorship,” said Kymber Umaa, Sprint Hispanic Marketing Manager. “We are thrilled to unveil our official Fancaster this summer who will take to the streets to promote the games, celebrate fans, and offer commentary and analysis of each game.”

“We are extremely excited to welcome Sprint back as a sponsor for the fourth consecutive tournament. They are a natural partner for a tournament with such a passionate fan-base,” said CONCACAF General Secretary, Enrique Sanz. “Sprint is an amazing brand known for providing great services to its consumers and will without doubt offer our fans unique activation and promotional initiatives.”

“Their support validates the increasing growth of the Gold Cup Championship as it continues to become the most important regional tournament in the United States,” said Marcelo Radice, Director of Sponsorship Sales & Marketing for Traffic Sports USA. “Sprint is a perfect fit for the Gold Cup as they can leverage their mobile phone technology platform to engage soccer fans directly.”