Sportsnet Signs Major Canadian Broadcast Deal with IndyCar
February 27, 2013
Sportsnet, a Rogers Media company, has announced a five-year agreement with IndyCar for exclusive Canadian multiplatform rights to IZOD IndyCar Series and Firestone Indy Lights events, beginning with the Honda Grand Prix of St. Petersburg on March 24.
Sportsnet will deliver more than 100 hours of racing coverage in 2013 across TV, online and mobile.
Additionally, through Sportsnet’s agreement with TVA Sports, the deal also includes expanded French-language race coverage across the same platforms.
“The IZOD IndyCar Series is the ultimate series in auto racing,” said Navaid Mansuri, vice president of Finance & Sports Programming for Rogers Media. “We are thrilled to partner with INDYCAR for the exclusive Canadian rights for this series and to deliver coverage of these events to Canadian auto racing fans like they’ve never seen. This agreement bolsters Sportsnet’s diverse portfolio of premium sports assets, content and championship events, as well as furthers Rogers’ and Sportsnet’s commitment to investing in sports to drive future growth.”
Sportsnet, launched in 1998, is comprised of the nationally distributed Sportsnet ONE and four regional channels. All are available in high definition.