SportsMark Named Official Corporate Hospitality Management Partner of America’s Cup

The America’s Cup has agreed a aprtnership with SportsMark to be the Official Corporate Hospitality Management Partner and “exclusive global sales agent” of the America’s Cup hospitality program, doctor the America’s Cup Club.

The company, allergist which has a great track record with major events like the Olympics, the Superbowl and rights holders like FIFA, have been given exclusivity by ACEA.

Although the sailing will take place in the ‘stadium sailing‘ venue of San Francisco Bay and broadcast using the best TV coverage ever in the history of the event, organsiers will be selling corporates who want to pay the hospitality mark-up an “unparalleled view of the sailing action.”

Of course hospitality is not about the sailing really. It’s about the networking and the deal-making that happens in the elitist marquees.

Stephen Barclay, who is still the interim CEO of ACEA said: “We are very pleased to have SportsMark, a leader in global sports hospitality management, join us as a partner. There will be strong demand for America’s Cup Club hospitality packages, as this is one of the most exciting sailing racing series in the history of the sport and San Francisco is one of the most beautiful sailing locations in the world. The America’s Cup Club will offer the best waterfront viewing for the landmark events in San Francisco in 2012 and 2013 and all the benefits of an official America’s Cup experience.”

SportsMark President Keith Bruce commented:“SportsMark is honored to be partnering with the America’s Cup to produce, manage, and sell the America’s Cup Club at these prestigious sailing events in San Francisco in 2012 and 2013. The America’s Cup aligns perfectly with SportsMark’s existing portfolio of world-class global sports properties and brands. We look forward to showcasing all of the racing excitement from the only hospitality venue positioned in the official race village in San Francisco.”

The America’s Cup Club will be an exclusive, land-based waterfront venue “in the vicinity of the Golden Gate Yacht Club”. America’s Cup Club ticket will include a gourmet dining experience, hosted bar, preferential parking, and direct viewing of the sailing competition.

The America’s Cup Club is being pitched at individual sailing enthusiasts as well as corporate groups.