Upcoming Sports Marketing Masterclass Agenda

October 16, 2016

The iSportconnect Sports Marketing Masterclass on 20th October at K&L Gates in London, is set to boast top-level panelists, bringing together 50 global CMOs of sports right holders and brands ‎to share insights and best practice in a market that’s facing a whole new world of opportunities and challenges.

This timely iSportconnect Masterclass will focus on a sector that has been transformed by the impact of digital technology. Gone are the days when the business was largely about selling sponsorship packages to partners and brands. Digital has turned websites and apps into potential one-stop shops for fans and data gold mines.

As well as expert speakers, cutting edge content and lively discussion, you can look forward to great networking in an intimate and private environment.

The event will be held in partnership with Epsilon, a global marketing agency who see what others don’t.

The agenda for this innovative masterclass is as follows:


9:15 am Registration and networking
10:00 am Introduction
10:15 am Panel 1: Enhancing the Fan Experience through Technology
Technology is opening up so many exciting ways to get fans closer to the
action. This panel will explore affordable and scaleable innovations that
deliver tangible results and the most worthwhile ways to invest in technology.
11:00 am Networking break
11:30 am Panel 2: Growing the Female Market Fan Base
Sport has a long way to go in engaging the female fan base and
becoming more relevant to them as participants, spectators and
consumers. This panel focuses on how a fresh mind-set and innovative
approach is needed to market to a female audience.
12:15 am Networking break
12:45 pm Panel 3: Building Integrated & Immersive Partnerships
The business of sports marketing has been transformed during the past
few years by the impact of digital technology. This panel will focus on
how sport and brands can develop partnerships collaboratively– and
how monetisation can be achieved.
1:30 pm Closing remarks
1:45 pm Lunch
Confirmed panelists: