Sports Marketing at Cristal Festival

By iSportconnect | November 13, 2014

Sponsorship of sporting events, ask athlete endorsements, pills TV advertising … The Sports Marketing field is constantly evolving and becoming more and more important in the advertising world.

That’s why the Cristal Festival has decided to fully integrate it within its programme, health by creating the Sports Marketing Cristal competition and inviting leading figures of the industry to be part of a dedicated conference.

The Cristal Festival launches this competition to showcase the most creative, innovative, engaging and effective works produced globally across the sports industry. Advertisers and agencies have until the 21st of November to enter their finest Sports Marketing campaigns.

Lucien Boyer, President and Global CEO at Havas Sports & Entertainment, will chair the Jury of this very special competition. The award will celebrate brands and organizations that creatively and strategically leverage sports personalities, teams and events to connect and engage with audiences.

On Tuesday, the 16th of December, conferences will focus on Brand Content and Sports Marketing : Lucien Boyer, Philippe Lacoste as well as Ania Jakubowski, General Manager – Coca Cola Poland & Baltics, will take the floor to share experiences and discuss the latest trends within the sports industry. Finally, the Awards Ceremony will reward the best Sports Marketing case studies.

About Cristal Festival

Since its creation in 2001, the Cristal Festival gathers professionals from the communication & advertising world in exceptional locations such as Courchevel (French Alps), Lebanon, Africa, or Brazil … With more than 2000 attendees from 35 countries each year, the Cristal Events offer several days of networking.

Main marketing & digital agencies, media professionals, advertisers, ad networks, publishers, data and techno providers (…) share their knowledge and announce the latest trends of the digital market.

Over the past 10 years, the Cristal Festival has become a key ‘rendez-vous’ of the industry with workshops, debates, competitions, conferences and high-profile seminars.

Key dates

  • Entry deadline : 21st of November
  • Cristal Festival : 16th – 20th of December in Courchevel

Useful Links (information & online registration)



Contact details

Marieke Buis (PR)

T : + 33 1 49 12 37 30      M : + 33 6 65 62 36 67