Sports Direct Get Naming Rights to Rangers’ Ibrox Stadium

Charles Green, CEO of Glasgow Rangers has revealed the Scottish club have agreed a deal to sell the naming rights to their Ibrox stadium with sports retailer Sports Direct.

A deal is expected to be finalised in time for the beginning of next season with Green claiming there has been good feedback from the club’s supporters about the possibility of a deal. 

“We have now decided that Sports Direct will be the partner,” Green said on STV. “We are now into the stage where we are doing some layouts, some pictorials of how it might look and we’ll stick those on the website shortly so the fans can see what’s being proposed. 

“We have had good engagement from the fans on this. I think it was always an issue for fans but I think the fans accept now that this is something that we have to do. Almost all of the big stadia have been named now.” 

Sports Direct, the UK’s biggest sports retailing group, recently became the club’s official merchandising supplier. The company’s owner Mike Ashley is already a large shareholder in the Scottish Third Division side.