Sports Authority to Title Sponsor 2014 Mountain West Football Championship

Sporting goods retailer Sports Authority has agreed to be the title sponsor for the 2014 Mountain West Football Championship.

The announcement was made today by league officials and Learfield Sports, a multimedia rights and sponsorship sales partner for the conference.

This marks the first time a title sponsor has been named for the championship game, which will be held on Saturday, Dec. 6, 2014.

“We couldn’t be more excited to have Sports Authority on board as title sponsor-a premier, national brand that shares our love of sports,” said Mountain West Commissioner Craig Thompson. “We value the support of Sports Authority and look forward to the football championship.”

“We are thrilled to sponsor the Mountain West Football Championship and continue to engage recreational athletes and families with the Sports Authority brand,” said Michael E. Foss, Chief Executive Officer of Sports Authority. “Sports Authority believes in bringing together communities through the power of play and we encourage everyone to discover the good in sports.”

The Mountain West Football Championship will feature the winners of the Mountain Division and West Division, which each consists of six teams.