Sportradar And Streetfootballworld Launch Social Change Initiative

May 3, 2018

Tech data firm Sportradar has teamed up with streetfootballworld, an organisation which creates worldwide change through football, in a bid to drive social change across the globe.

In line with a commitment to enhance its international corporate social responsibility (CSR), Sportradar is to engage its offices around the world with streetfootballworld’s portfolio of local partners.

During its first year, the CSR programme is to be rolled out in Minneapolis, Montevideo and Munich, where local Sportradar employees will collaborate with community organisations belonging to the streetfootballworld network.

“Sportradar employees all over the world will gain the opportunity to experience the transformative power of football,” explains Johannes Axster, streetfootballworld Partnerships Director, “Staff members will be introduced to the field of football for good by receiving training sessions in the ‘football3’ methodology. This will give Sportradar employees a taste of this unique version of the game, which places a particular emphasis on cooperation, fair play and team building. It will also allow them to gain an insight into the operation of local football for good organisation by meeting the staff and youth participating in their programmes.”

Sportradar CEO, Carsten Koerl, added: “The company have had the chance to support a range of charities and initiatives in previous years, but I am particularly excited about this new collaboration with streetfootballworld because its global network reflects our own global network of over 30 offices worldwide. Leveraging our in-house technology, expertise and enthusiasm to make a real impact on both local and global levels is something that really inspires me and I know will be embraced by our employees, who have already shown a desire to help and give back time and time again.”