Sportradar Shares Badminton With BBC
By Taruka Srivastav | February 14, 2019
With its rights-holder hat on, Sportradar has sub-licensed UK rights for the European Mixed Team Badminton Championships to BBC, which will show the semi-final and final in Copenhagen live on the BBC Sport website and digital platforms this weekend.
Live action will be available to a global audience through Sportradar’s digital platform for the tournament,www.laola1.tv/badmintoneurope/
In host nation Denmark, Sportradar is sharing the event, which began yesterday, with broadcaster TV2. The Danes are incumbent champions and the favourites to win the tournament.
Other licensees include channels in Spain (the team qualified), Poland, the former Yugoslavia and key Asian markets like China and South Korea, as well as news coverage across Europe through the EBU.
Lutz Tigges, Senior Director Audiovisual Broadcast at Sportradar, said, “Demand for the broadcast coverage has been really strong and being able to add the BBC to that across their digital channels is another endorsement of the event”.