Sportradar And FanDuel Group Announce Partnership Extension To 2028
By Community | August 19, 2021
Sportradar, a leading global provider of sports betting and sports entertainment products and services, and FanDuel Group today announced an extension of their existing partnership, which makes Sportradar the chosen data or odds supplier for US sports to FanDuel Group through 2028. The deal reinforces Sportradar’s stature as the preferred data and odds supplier for US sports, including the NBA, MLB, and the NHL, in the US market.
Under the terms of the agreement, Sportradar will provide the FanDuel Sportsbook with access to the most comprehensive suite of betting products in the marketplace, including complete pre-match betting services, live betting services, and betting entertainment tools, which include live match trackers and betting widgets. These products and services will play a critical role in aiding FanDuel’s growth within a US sports betting landscape poised to expand significantly over the next several years.
“With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB, and the NHL,” said Carsten Koerl, Global CEO, Sportradar. “Both Sportradar and FanDuel have established market leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting. We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”
This expanded partnership with Sportradar will enhance the In-Play betting experience for FanDuel Sportsbook customers. In-Play betting is close to 50% of the FanDuel Sportsbook’s handle with the most popular markets being moneyline and spread. The popularity of In-Play wagering means the FanDuel Sportsbook is a true second screen companion for sports fans in the arena, stadium, sportsbook or living room and Sportradar’s best-in-class portfolio of products and services will support its evolution and future growth.
“Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers, said Niall Connell, Sportsbook General Manager at FanDuel Group. “Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”