Sportradar agrees Bundesliga streaming deal across North Europe and Romania
October 4, 2017
Sportradar-owned sports streaming site www.laola1.tv will be showing all German Bundesliga matches for free in Denmark, Norway, Sweden, Finland and Romania, starting with the next match day.
Off the back of a partnership between leading media rights company MP & Silva and Sportradar, the latter will be broadcasting all Bundesliga matches on LAOLA1’s website across desktop, tablet or mobile.and enjoy live streams as well as highlights and
The deal includes live streams as well as highlights and other videos on-demand content.
The partners have further announced that as part of a strategic decision to get the maximum possible exposure for the Bundesliga across these markets, the companies are looking to distributing this content to other third party media, websites and publishers that are interested in carrying the league’s matches and highlights in those five countries.
Rainer Geier, managing director LAOLA1 / Sportradar OTT, said: “We are trusted across the sports audiovisual market and this partnership is yet another indicator of the flexibility, credibility and the commitment to optimize sports broadcast consumption that we have.
“As we begin discussions with other publishers and websites in those five countries, we are in no doubt that the Bundesliga will continue to grow its portion of the European viewing figures”