Sportradar Acquires Optima

Sportradar has announced it has acquired sports betting and gaming platform business Optima.

Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management platform business.

As a key part of Sportradar’s future growth strategy, the company will now offer the entire betting and gaming value chain in both established and emerging markets as they regulate.

Sportradar have ensured that all current and future partnerships with any sportsbook ‘will remain unaffected’ and bookmakers will continue to be able to utilise sportradar’s services to their third-party or in-house platforms.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions. Optima utilizes the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.

Optima’s Chief Executive Officer, Jacob Lopez, commented: “Optima joining Sportradar is the next natural step in the achievement of our company vision.  Sportradar is an organization that I have admired for a very long time, and we couldn’t be happier to be joining forces with them.”