Formula One

SportPesa Becomes First Betting Brand As F1 Team Lead Sponsor

By Community | February 15, 2019

Kenyan bookmaker SportPesa has become the lead sponsor of the Racing Point in Formula 1 team.

The deal makes SportPesa the first title sponsor of an F1 team from the betting category, following the lifting restrictions on betting sponsorships and data rights beginning in the 2019 season.

SportPesa Director Adam Beighton said: “We are absolutely delighted to become part of the extended Formula One family. This partnership is very important to us because it diversifies us into new territories and allows us to reach new audiences across the globe.”

“Equally important is the platform it provides us which enables us to stay true to our mission; to build and develop grassroots and professional sport in the countries where we operate by bringing new opportunities to local communities.”

Racing Point Team Principal Otmar Szafnauer said: “SportPesa is a young, dynamic, growing company whose values align with our own vision to become a team capable of competing at the very front of the grid.”

“We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world. The car looks stunning with the addition of blue to the already iconic pink livery, which gives us a strong identity as we begin this exciting new era.”

Formula One