Sportlobster Becomes Presenting Partner of NBA Global Games London 2015

January 13, 2015

The National Basketball Association (NBA) and Sportlobster have announced an extension of their current partnership with the online sports network being named presenting partner of NBA Global Games London 2015.

The game takes place on 15 January at the O2 Arena in London with the New York Knicks taking on the Milwaukee Bucks.

Additionally, treat Sportlobster is the official social media partner of the event offering fans a chance to engaged and up-to-date with NBA Global Games related content.

Sportlobster will also receive branding at the event, such as inclusion on the event logo, on-court and in-arena signage and they will also host several fan activations and promotions in the lead up to the game.

“We are thrilled to be expanding our existing partnership with Sportlobster as we welcome the Bucks and Knicks to London,” said Marc Armstrong, NBA Vice President, Global Marketing Partnerships & Emerging Markets – EMEA. 

“As our fans increasingly look for new and exciting ways to interact with the NBA, this collaboration provides a unique platform to get even closer to the action.”

Sportlobster began its partnership with the NBA in October 2014 and became presenting partners of NBA Global Games Berlin 2014, and associate partner of NBA Global Games Istanbul 2014.

Andy Meikle, Co-Founder and CEO of Sportlobster. said: “Our experience as presenting partner of the NBA Global Games in Berlin and Istanbul was second to none.

“We received fantastic exposure and witnessed an influx of new basketball fans join and interact on Sportlobster, as they recognized the value of our sports social network and the multiple functionalities that come with it. Therefore, it only made sense to continue our collaboration with the NBA. 

“The excitement and attention around NBA Global Games London 2015 presented by Sportlobster will help to expand our reach around the world, particularly in the U.S., which is a focus market for us.”

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