Sporting News Media Secures NFL Rights for Video-on-demand Platform

September 9, 2013

Sporting News Media, a subsidiary of PERFORM Group, today announced an agreement with the National Football League (NFL), bringing the NFL’s premium video content year-round to Sporting News Media’s SN ePlayer, the largest digital sports video-on-demand (VOD) broadcast platform, reaching more than 18 million sports fans in the U.S. every month.

Sporting News Media will offer VOD highlights of NFL games, as well as additional related video content throughout the year, across SN ePlayer local newspaper websites which includes top local publishing brands such as the New York Times, Los Angeles Times, Chicago Tribune, among many others. The high quality NFL video content will be distributed across select NFL markets and be made available to sports fans via both their PCs and tablet devices.

“We are always looking for new distribution platforms to deliver more NFL content to our fans,” said Vishal Shah, Vice President, Digital Media at NFL. “The sports video market has experienced tremendous growth, and we are excited to leverage our relationship with Sporting News Media to distribute NFL video in new places.”

Sporting News Media CEO Juan Delgado added: “With demand for NFL highlights at an all-time high, and with sports fans spending 39% of their time each week engaging with digital sports content outside the live broadcast window, Sporting News Media is focused on video consumption opportunities that serve the entire ecosystem. From delivery of content to avid local sports fans, to empowering top professional leagues and governing bodies looking to serve their fans in unique and innovative ways, to marketers that seek high quality sight, sound and motion across their digital footprint, we cover all bases.”